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THE DIVERSITY OF NEXSTAR BROADCAST MANAGEMENT

(FTVlive) In the job posting under the city, the posting said “White (Non-Hispanic).”

According to KMID General Manager Mike Lee this was a mistake by the Texas Association of Broadcasters and he alerted them to take the job posting down.

Lee also pointed out in his email that Nexstar is “clearly an equal opportunity employer”

We have no reason to dispute that claim, but when you look at the Nexstar Board of Directors, it’s not exactly the United Nations. In fact 8 of the 9 board of directors are white guys and the lone female on the board also appears to be white.

But, FTVLive wanted to see if this filtered down to the management at the Nexstar stations as well. So, we decided to look at the pictures of the News Directors in some of the company’s bigger markets.

We went down the list, picked the bigger market stations and then did a Google image search for their picture.

This is what we came up with. Here are the pictures of the News Directors and what market they are in.

 Tampa

TAMPA

 San Francisco

SAN FRANCISCO

 Portland

PORTLAND

 Nashville

NASHVILLE

 Austin

AUSTIN

 Las Vegas

LAS VEGAS

 Raleigh

RALEIGH

 Columbus

COLUMBUS

 Salt Lake 

SALT LAKE

 New Haven 

NEW HAVEN

Not exactly a melting pot.

Now we have been assured that Nexstar does have a diverse group of News Directors, although that is certainly not the case when it comes to the board of directors.

Also, when looking at the bigger markets where Nexstar owns stations, the  mix seems to be leaning heavily towards white males.

Let’s be honest, this make up is not solely the make up of Nexstar, but this same mix can be applied to many other media groups as well.

If I could wave a magic wand, there are two big changes I would make to this industry. First, I would make the station management across all groups much more diverse. And second, I would make the salaries paid out by TV stations much more competitive with other industries.

Just saying….